Who we are / about the teamFounded in 2018 in San Francisco, CA, wisp is on a mission to broaden access to the treatment and education necessary to live a fulfilling (sex) life by empowering people to make timely and safe reproductive health choices. We connect patients with hassle-free sexual healthcare through discreet and immediate online access with convenient treatment that saves them time, money, and stress. We are a growing, fully-remote team and are looking for team members who are committed to our mission, passionate about results, eager to build something amazing, and are excited to have high levels of ownership, accountability, and personal growth.We have three core values at wisp: Access to healthcare: Expand access to healthcare with low cost, judgment-free and convenient alternatives. Whether you have insurance or not, our products are affordable and safe. You may not always have easy access to a clinic, but you won't need to take time off work to visit the doctor when you can spend 10 minutes on wisp.Destroy the stigma: Reproductive health is human. We understand that sensitive issues deserve sensitive solutions, but reject the idea that anyone should feel shame about their medical diagnosis. Safe and discreet healthcare on your terms: wisp's services, products and packaging are discreet and HIPAA compliant to ensure care arrives quickly, safely and on your terms, so you alone choose when and where to share your story. What you'll do - responsibilitiesAs the owner of growth marketing, you will own our marketing strategy across all paid acquisition channels, roll up your sleeves to execute effectively, and iterate quickly. You will bring loads of new customers, while obsessing over delivering measurable results. You have hands-on experience in ecommerce developing, planning, launching, and analyzing customer acquisition campaigns for a consumer brand - bonus points if you've worked for a subscription business before.Own the strategy and execution for Wisp's customer acquisition and conversion Acquisition: grow the brand and user base at breakneck speed. Identify and test new acquisition channels to diversify and scale our customer acquisition program.Analysis: Build and manage towards the key acquisition metrics of each channel - CAC, LTV, ROAS - Establish full-funnel dashboards to help us measure, optimize, and scale marketing effortsDevelop methodologies for allocation and optimization of budgets and bidding to increase sales volume and drive down customer acquisition costs.Conversion: understand the mechanics of customer journey, and conversion rates at each step of each flow, and develop tools, processes and campaigns to optimize conversion ratesTesting: Run experiments and provide data-driven, analytically rigorous insights to test different channels and iterate on our marketing strategy Marketing: Build multi-channel marketing campaigns together with the marketing team to drive brand sentiment and user growth, ensuring each piece of content drives engagement and maximizes ROIManagement: Closely manage any agencies & employees to support paid efforts, ensuring our goals are being met and all activities are on-brand. Identify what channels should be managed in-house vs outsourced, and build the team accordingly Business Analysis: Monitor and assess performance of the market, customer base, and product segments, to identify new and existing areas of opportunity.Work with and support central product teams to improve tools, offerings to drive growth in new and existing customer segments, channels, etc.Who you are - skills and experienceYou are an entrepreneurial, data-driven marketing leader who is passionate about expanding access to healthcare, data and building an amazing business. You love all things growth, and get deep satisfaction from setting measurable goals and outperforming them.4-10 years of experience, some of it in a hyper-growth e-commerce doing digital marketingHave owned/managed paid campaigns and budgets for at least two d2c brandsPerformance marketing and analytics is second nature for you - aka CAC, LTV, AOV, churn, conversion rates, abandoned cart rates, etc. sometimes show up in dreamsDeep analytical ability to manipulate multiple data sources in order to drive insights that identify trends, draw conclusions, and develop actionable recommendations (GA, Mixpanel, etc.)Key channels of experience: SEM / PPC, Paid Social Marketing (Facebook, TikTok, Snapchat), Video (YouTube, CTV) Comfort bouncing back-and-forth between strategy and tactics -- you can think big picture but also comfortable getting in the weeds to execute.Bonus for deep understanding of d2c telehealth, US markets, cultural trends BenefitsRemote-first working experience, with employees in New York, Hawaii, California, Oregon, North Carolina, Mexico, Ontario and Ukraine.The satisfaction that comes with making a direct improvement on healthcare in the US.Very competitive compensation and equity participation.Health and dental insurance.Unlimited vacation, but we ask our employees to strive for at least 15 personal vacation days per year.Collaborative, fast-paced team environment that offers ownership and autonomy working directly alongside company execswisp is an equal opportunity employer. We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users and patients. If you are committed to collaborative problem solving, creating high-quality and user-centric products, and want to make waves in women's healthcare, join us!